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"She Is" Beautiful Event Concept Brief She Is Beautiful: An Old Hollywood Evening for She Is Hope LA She Is Beautiful is a live gala that reimagines 1939 Old Hollywood glamour without the segregation or gatekeeping that shaped the original era. The event pairs She Is Hope LA’s mission to uplift single mother families with Pixel Perfect Photography’s talent for cinematic portraits. The collaboration is intentional. She Is Hope LA needs images that honor single mothers with depth and dignity, and Pixel Perfect specializes in portraits that feel like stills from a film. Producer Mirage Thrams, board secretary of She Is Hope LA and founder of Just Like A Mirage PR, brings both partners into the same room so the nonprofit’s story and the studio’s visual storytelling serve the same families at the same time through a shared public relations and partnership strategy. The visual theme centers on rich jewel tones, art deco lines, jazz lighting, and a lobby that functions like a movie premiere, where every guest arrives as a star. Red carpet portraits, live music, and interactive dancers turn the ballroom into a moving photograph that Pixel Perfect can capture and repurpose across future campaigns and press materials. Mood board elements on the site will include archival style black and white portraits of mothers, gold and deep red color palettes, vintage marquee lettering, and sample red carpet shots from Pixel Perfect Photography that show the level of polish guests can expect. Purpose and Strategic Objectives The purpose of She Is Beautiful is to raise the profile of She Is Hope LA, celebrate the beauty and resilience of single mothers, and position Pixel Perfect Photography as the creative partner that can translate that story into images people remember. The collaboration exists because all three parties bring something distinct to the table: She Is Hope LA provides mission and community, Pixel Perfect provides cinematic craft, and Just Like A Mirage PR connects those strengths into one coherent experience through earned media, storytelling, and strategic partnerships. Public relations and partnership objectives include: Increase awareness of She Is Hope LA among potential donors, local businesses, and media in greater Los Angeles. Showcase Pixel Perfect Photography as the go to studio for nonprofit galas, brand relaunches, and high emotion portrait work that supports cause driven campaigns. Deepen relationships with mother entrepreneurs by featuring their goods and services in a curated auction. Generate high quality visual assets that can be used in future She Is Hope LA and Pixel Perfect campaigns, media pitches, and press rooms. Behind the scenes, the event demonstrates how Just Like A Mirage PR uses long standing creative relationships, artist trade, and professional reputation to deliver elevated concepts on a nonprofit budget without sacrificing quality. Producer Mirage Thrams has produced numerous live shows and community events in Los Angeles, and those relationships make it possible to align venue, talent, and photography in a way that centers single mothers and strengthens each partner’s public presence. The partnership between She Is Hope LA and Pixel Perfect grows out of those relationships and is designed so that every dollar and every image does double duty for the mission. Target Audience and Estimated Attendance The primary audience includes: Single mothers connected to She Is Hope LA, including those currently in programs and alumnae who have stabilized housing or income. Individual donors and small business owners in Los Angeles who care about housing security, women’s economic mobility, and community based solutions. Mother owned businesses such as chefs, wellness providers, fitness instructors, and creative entrepreneurs whose services and experiences can be featured in the auction. Local creatives, influencers, and community leaders who can amplify the story through their own networks. The working attendance estimate is about 150 guests. This mix allows room for sponsored tickets for mothers, donor tables, and invited partners while keeping the experience intimate enough for genuine connection. Inclusion considerations include a tiered ticket structure with subsidized or sponsored seats for single mothers, clear information about childcare options, and deliberate outreach to diverse neighborhoods, not just the immediate downtown area. Event Type and Format She Is Beautiful is a live gala and experiential brand event. The evening combines elements of a formal fundraiser, a live performance, and a stylized photo experience. Key features include: Red carpet arrival with portrait stations staffed by Pixel Perfect Photography. Jazz band with dance sets and short “learn a move” segments taught by professional dancers who blend in as guests. Three interactive actors and three dancers who keep energy flowing on the floor and help guests move between experiences without feeling managed. A curated auction featuring items and services from mother entrepreneurs, such as private chef dinners, exercise and wellness packages, and comedy or creativity workshops that reflect the range of talent inside the She Is Hope LA community. Quiet lounge spaces for conversation so the night works for both extroverts and more reserved guests. This format fits the goals because it lets Pixel Perfect’s work live in real time, invites donors into the story through experiences rather than long speeches, and gives mothers a visible role as experts and contributors instead of framing them only as recipients. Date, Time, and Venue The proposed date is Monday, May 18, 2026, from 6 p.m. to 11 p.m., at the Los Angeles Athletic Club ballroom in downtown Los Angeles. A weekday evening helps with nonprofit pricing and still allows donors and working parents to attend after work. The Los Angeles Athletic Club offers a historic ballroom setting that matches the Old Hollywood theme and is already equipped for banquets, live music, and dance floors. The ballroom’s capacity comfortably supports the 150 guest goal, with space for a red carpet entry, portrait stations, a small stage, dining tables, and auction displays. Through a negotiated artist trade and sponsorship arrangement coordinated by Just Like A Mirage PR, the working assumption is that room rental, basic catering, and service can be secured at a partially donated in kind rate of about 1,500 dollars that includes catering and one drink ticket per guest. This structure makes the concept realistic for She Is Hope LA while keeping the guest experience aligned with the visual standard Pixel Perfect is known for. How the Event Supports the Client’s PR and Partnership Goals For She Is Hope LA, She Is Beautiful strengthens the brand as a community where single mothers are seen as leaders, creators, and partners. Success looks like more people knowing the organization by name, recognizing the faces of She Is Hope mothers, and understanding that the nonprofit works toward long term stability rather than a single night of relief. From a visibility and relationship perspective, success can be defined through clear targets, such as: Attendance of about 150 guests, with at least forty percent of seats reserved for single mothers and their families through sponsorships and subsidized tickets. A fundraising goal in the range of forty thousand to sixty thousand dollars in gross revenue from ticket sales, sponsorships, and the auction, with a strong net margin supported by artist trade and in kind support. Ten to fifteen auction lots drawn from mother owned businesses, including chefs, fitness and wellness providers, and creative entrepreneurs whose donated services highlight the skills already present in the She Is Hope LA community. Growth in the She Is Hope LA email list and contact database by at least twenty percent through event registration and follow up forms. For Pixel Perfect Photography, the event functions as a live portfolio and a visibility engine that supports future collaborations and referrals. Measurable outcomes include: A complete photo gallery and short highlight reel suitable for the Pixel Perfect and She Is Hope LA websites, media rooms, and future campaign materials. At least three to five pieces of media coverage or mentions across local outlets, community blogs, or nonprofit focused platforms that feature images from the night. Strategic social reach through tagged posts, with targets such as one thousand to two thousand combined engagements across Instagram, Facebook, and TikTok within the first week after the gala. She Is Beautiful functions as both a fundraiser and a strategic PR moment, where She Is Hope LA, Pixel Perfect Photography, and their wider community all step into the light together. Donors experience the mission in the room, mothers share valuable services and talents through the auction, and Pixel Perfect’s images carry that story forward long after the last song ends. The collaboration itself becomes part of the story, showing how creative partners who trust each other can stretch a nonprofit budget without shrinking the vision.

"She Is" Beautiful: An Old Hollywood Evening for She Is Hope LA 1. Venue Details and Rental Needs The proposed venue is the historic ballroom at the Los Angeles Athletic Club in downtown Los Angeles. The date is Monday, May 18, 2026, from 6 p.m. to 11 p.m. The ballroom already supports banquets, live music, and dancing, which aligns with the Old Hollywood concept and the 150 guest target. There is space for a red carpet arrival, portrait stations, a small stage for the band and remarks, dining tables, and a curated auction display near the main traffic flow. Through an artist trade and sponsorship arrangement, the Los Angeles Athletic Club ballroom is effectively donated to She Is Hope LA. The only cash cost is a 1,500 package that includes room rental, dinner catering for approximately 150 guests, and one drink ticket per person. This reflects a heavily discounted nonprofit rate, since the market value of the ballroom and plated dinner service would normally be much higher. The package also includes standard banquet tables, chairs, basic linens, and access to in room service staff, which reduces the need for outside rentals. Limited in house AV support can cover simple microphone and music playback needs, with outside vendors brought in for enhanced lighting and sound design as needed. This arrangement is realistic because the lead producer, Mirage Thrams of Just Like A Mirage PR, has long standing relationships with Los Angeles venues, artists, and vendors and has produced many live shows, festivals, and nonprofit events. The artist trade and sponsorship model builds on that existing track record instead of relying on speculative discounts or first time favors. Indoor requirements: ballroom, lobby space for red carpet, and ancillary room or hallway area for check in and auction setup. If the venue offers an attached rooftop or lounge, that space can serve as a quieter overflow area, but the core programming remains indoors to avoid weather risk. 2. Timeline of Key Milestones Nine months out (August 2025) Confirm concept and partnership structure between She Is Hope LA, Pixel Perfect Photography, and Just Like A Mirage PR. Place soft hold on the Los Angeles Athletic Club ballroom for May 18, 2026. Draft initial budget and fundraising targets. Six months out (November 2025) Sign venue agreement and finalize the 1,500 package that includes room, catering, and drink tickets. Confirm Pixel Perfect Photography as the lead photo vendor and lock in event coverage scope. Begin outreach to mother owned businesses for auction donations. Develop visual identity for She Is Beautiful, including logo lockup, color palette, and key imagery. Four months out (January 2026) Launch save the date to She Is Hope LA lists, past donors, and partners. Confirm jazz band, dancers, and interactive performers with contracts or letters of agreement. Secure security vendor and discuss headcount and positioning for crowd flow and auction protection. Begin early social media storytelling about featured mothers and mother entrepreneurs. Two months out (March 2026) Open ticket sales and sponsorship packages. Lock in decor direction and floral needs with a clear floor plan from the venue. Confirm accessibility services such as ASL interpretation or captioning, if needed. Schedule first walkthrough with venue and core team to map guest journey from curb to ballroom. One month out (April 2026) Close sponsorship sales and finalize seating chart framework. Confirm auction item list, descriptions, and starting bids. Approve shot list and run of show with Pixel Perfect Photography and video support. Hold second walkthrough to confirm AV, lighting cues, and emergency exits. Event week (May 2026) Finalize guest list, name badges, and registration lists. Confirm all vendor arrival times, load in, and load out plans in a single operations document. Conduct on site rehearsal or cue to cue with band, dancers, and key speakers. Event day (May 18, 2026) Morning to afternoon: load in decor, AV, and auction items; sound checks; photography test shots of room setups. 5 p.m.: volunteer call time and final briefing. 6 p.m.: guest arrival, red carpet portraits, and soft opening of auction. 7 p.m.: dinner service and brief program featuring She Is Hope LA and mother stories. 8:30 p.m. to 10:30 p.m.: dancing, interactive performers, auction close, and final fundraising push. 11 p.m.: event close and load out. Post event (within two weeks) Send thank you emails with photo gallery highlights and donation links. Reconcile budget, capture actuals versus estimates, and log in kind contributions. Debrief with She Is Hope LA, Pixel Perfect Photography, and key vendors to document lessons learned. 3. Vendors and Staffing Needs Core vendors Venue and catering: Los Angeles Athletic Club, providing ballroom, plated dinner, one drink ticket per guest, tables, chairs, linens, and service staff through the 1,500 artist trade package. Photography and video: Pixel Perfect Photography as lead; at least one assistant shooter and a videographer to create a short highlight reel and social media ready clips. Some services are provided in kind as part of the artist trade. Live jazz band: Three to five piece ensemble for dinner and dancing, responsible for pre event sound check and coordination with the venue on volume and set times. Dancers and interactive performers: Three professional dancers and three actor hosts who teach short movement segments, invite guests to dance, and guide traffic organically between portraits, dinner, and the auction. Decor and florals: A decor vendor who can deliver an art deco inspired red carpet backdrop, step and repeat, simple yet elegant table florals, and clear signage that matches the She Is Beautiful visual identity. Security: Licensed security personnel to manage entry, monitor the auction area, and support safe crowd flow, especially at peak arrival and departure times. Staff and volunteers Event producer: Mirage Thrams, Just Like A Mirage PR, overseeing creative direction, vendor management, and the run of show. She Is Hope LA staff lead: Executive or program director to handle mission storytelling, donor relationships, and on site decision making for the nonprofit. Registration and check in team: At least four trained volunteers or staff rotating across guest check in, ticket scanning, and name badge support. Auction and donation team: Two to three volunteers to answer questions, help guests place bids, and manage payment or pledge forms. Floater volunteers: Two to three people available to support wayfinding, accessibility needs, and last minute tasks. Booking deadlines are tied to the timeline above, with contracts for venue, band, and photographers targeted no later than four to six months out to secure preferred pricing and availability. 4. Estimated Budget with Line Items All numbers below are estimates for planning purposes, except the 1,500 venue and catering package, which reflects the current artist trade arrangement. Actual costs may adjust slightly once contracts are finalized. Estimated Budget Line ItemDescriptionEstimated Cost (USD) Venue, dinner, and one drink ticketLos Angeles Athletic Club ballroom package for about 150 guests, secured at a nonprofit artist trade rate. Includes room rental, plated dinner, one drink ticket per guest, tables, chairs, linens, and in room service staff.1,500 Dessert, coffee, and late night bitesAdditional desserts, coffee service, and light late night snacks that fit the Old Hollywood theme.500 Live jazz bandThree to five piece jazz ensemble for dinner and dancing, including basic sound needs.3,500 Dancers and interactive performersThree dancers and three interactive actors to guide flow, teach short dance moments, and keep energy up throughout the night.3,000 Photo and video coveragePixel Perfect Photography lead shooter, assistant, and short highlight reel edit. Some services are provided in kind as part of the artist trade. This figure represents cash out of pocket.2,000 Decor, florals, and signageArt deco inspired backdrop, step and repeat, basic floral arrangements, table numbers, printed signage, and wayfinding pieces.3,000 Security, valet coordination, and safetyLicensed security for doors and auction area, valet coordination support, basic first aid kits, and risk management supplies.3,000 Staff stipends and volunteer expensesModest stipends for key coordinators, parking or transit support for volunteers, and hospitality for the on site team.1,250 Subtotal (before contingency): 17,750 Contingency fund (ten percent of subtotal): 1,775 Total estimated cash cost of event: 19,525 Because the venue, dinner, and drink package is secured through artist trade and nonprofit sponsorship, the true market value of the event is higher than the cash budget shown here. Tracking the in kind value separately will support future grant reporting and sponsor recognition and will highlight how creative partnerships and long term relationships keep She Is Beautiful financially viable. 5. Accessibility and Risk Management Considerations Accessibility Confirm that the Los Angeles Athletic Club ballroom and all guest areas used for the event are ADA compliant, including ramp or elevator access, accessible restrooms, and clear paths between tables. Ensure at least a portion of seating is reserved for guests who need easier access to exits or restrooms, including single mothers attending with children. Provide clear written directions to parking, elevators, and the ballroom in pre event emails and on signage at the event. Offer ASL interpretation or live captioning if requested, especially during short program segments, and make microphones available for any guest who speaks from the floor. Risk management and safety Review the venue’s emergency plans, including fire exits, shelter in place procedures, and contact points for building security. Place simple, visible signage for exits and restrooms, and brief volunteers on how to support guests in the event of an emergency. Maintain a staffed check in table near the entrance for both hospitality and accountability, so the team has a clear sense of who is in the room. Keep walkways clear from tripping hazards, particularly near the dance floor, auction displays, and red carpet portrait areas. If any portion of the event extends outdoors, identify an inclement weather backup area inside the club and confirm that staff can shift programming quickly. 6. Site Layout and Room Arrangement The layout is designed so the guest experience feels like walking into a movie premiere and then settling into an elegant dinner and dance. Entry and registration: Check in table near the ballroom entrance, with clear signage from the elevator or main corridor. Staff greet guests, provide drink tickets, and direct them to the red carpet. Red carpet and portrait area: Immediately inside the entrance, a step and repeat backdrop with She Is Hope LA and Pixel Perfect branding, flanked by soft lighting. Pixel Perfect photographers capture posed and candid portraits as guests arrive. Ballroom seating: Round tables for eight to ten guests, arranged so all can see the small stage without obstruction. A few tables near exits are reserved for guests who need easier access or anticipate early departure. Stage and band area: Small raised stage along one wall for the jazz band and short speaking segments, with enough open space in front to serve as a dance floor once dinner service is complete. Auction and storytelling displays: One corner or side of the room designated for auction items, with clear labels that highlight the mother owned businesses behind each item. Visual storytelling panels or small frames can share brief profiles of She Is Hope LA mothers whose journeys reflect the mission. Quiet lounge zone: A nearby side room or section of the ballroom with softer lighting and fewer speakers, where guests can talk, step away from the music, or network with She Is Hope LA staff and mother entrepreneurs. Flow and exits: Volunteers and interactive performers help guide guests from entry to portraits, then to the dining area, then to the auction and dance floor. All major exits remain visible and unobstructed throughout the night. This layout supports the Old Hollywood theme while keeping safety, accessibility, and photographic opportunities at the center. Pixel Perfect Photography can capture everything from red carpet arrivals to intimate table moments, which will feed future PR and marketing campaigns for both She Is Hope LA and Pixel Perfect.

Media & Promotions Strategy

Partnership and Sponsor Outreach Strategy Sponsors and partners appear as visible co storytellers in She Is Beautiful, with presence that extends far beyond a logo on a screen. The collaboration between She Is Hope LA, Pixel Perfect Photography, and Just Like A Mirage PR is rooted in long standing creative relationships, my board service with She Is Hope LA, and active work inside the industry. That mix allows the event to be funded through a blend of cash sponsorships, in kind production support, and artist trade instead of relying only on traditional checks. The anchor venue partnership is secured through a negotiated artist trade that offers a full Living Room Laughs production in exchange for a significant portion of the ballroom and catering costs. Living Room Laughs is a proven, professional comedy experience that I produce in private homes and small venues. By placing that show on the venue calendar as a separate member or client event, the partner receives market value entertainment and additional publicity, while She Is Hope LA gains access to a historic space that would normally sit outside a nonprofit budget. This kind of trade is possible because of existing trust with venues and vendors built over years of shows, shoots, and live productions. Sponsor outreach follows a clear tiered structure so partners know exactly what they are supporting and how they will be seen. A small group of Title and Presenting Sponsors receive top line name placement on the step and repeat, the program, and the primary photo gallery, along with first invitation to renew for the next year. Supporting Sponsors are recognized on specific elements such as “mother tables,” portrait stations, or the jazz band. Community Partners and In Kind Sponsors receive focused acknowledgment tied to their contribution, such as childcare, decor, wellness services, or food. Each tier has defined benefits in three areas: visibility in the room, visibility in photos and recap content, and connection to mothers and families served by She Is Hope LA. Securing those sponsors starts with a relationship map. The first priority list includes current donors, board contacts, Pixel Perfect clients, and brands that already align with housing, wellness, parenting, and creative work. Each receives a one page sponsorship overview and a short, tailored note that links their existing values to a specific part of the evening. Cold outreach focuses on companies that have a history of supporting women and families in Los Angeles, with clear examples of how their support will appear in images, program stories, and post event coverage. Follow up is tracked on a simple timeline so no potential partner is contacted only once. To expand access and create an additional tier of support, the team will secure a streaming and ticketing partner that can support live viewing and virtual bidding. This allows out of town donors, alumnae, and extended networks to purchase virtual tickets, watch the show, and participate in the auction in real time. Partiful will serve as the tool for lower tier and community registrations, such as subsidized tickets and “friends of” tables, since it is mobile friendly and familiar to younger audiences. Higher tier sponsors and VIPs will be managed through direct outreach and concierge style communication from Just Like A Mirage PR so that every interaction feels personal and consistent with the tone of the night. Comps and plus ones are built into the sponsorship structure so that key partners can invite women in their own networks who might benefit from connection to She Is Hope LA. On site, sponsors receive special recognition from the stage, in the printed program, and through short stories that highlight their partnership with single mothers in Los Angeles. Many of those recognitions are framed as awards in the names of sponsors or partners and presented to women in the room, which ties each brand to a specific mother’s story instead of a generic category. Every table will include a discreet card with QR codes that link directly to the primary event hashtag and follow options. A proposed main hashtag is #ShowYourBeautifulMom, paired with secondary tags for She Is Hope LA and Pixel Perfect Photography. Guests can scan the code to follow all three accounts, view a live social feed, register for reminders, and post their own photos while tagging sponsors and partner brands. Pixel Perfect will seed the feed with behind the scenes content and selected portrait moments to encourage real time sharing and amplify sponsor visibility in authentic, guest generated ways. After the gala, each sponsor tier receives a tailored asset bundle that may include select photos featuring their representatives, short clips approved for social use, pull quotes from mothers and donors, and a recap email that quantifies impact in simple terms such as mothers served, funds raised, and audience reach. Title and Presenting Sponsors are invited into a short debrief conversation to discuss what worked for them and what could deepen the relationship in the next season. This approach treats sponsorship as an ongoing collaboration rather than a one night transaction.

Executive Summary 

I Look Bad in All My Pics: A Live Fix With Pixel Perfect

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Title: I Look Bad in All My Pics: A Live Fix With Pixel Perfect

Client: Pixel Perfect Photography

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Introduction


Pixel Perfect Photography will host a 20 minute live webinar titled “I Look Bad in All My Pics: A Live Fix With Pixel Perfect.” The primary audience is adults ages 30 to 39 in the San Fernando Valley and greater Los Angeles area who describe themselves as “not photogenic” and who appear in photos for work, family events and social media. The purpose is to help photo averse adults feel more confident on camera and to position Pixel Perfect as the studio that guides reluctant clients into images they are willing to share.

Problem Statement

Adults in this age range often carry internal tension about how they look on camera. They step to the edge of group photos, accept harsh lighting rather than “holding up” the moment, or offer stiff smiles that reflect discomfort instead of ease. That tension shows up in posture, facial expression and final galleries. For a small studio that depends on referrals and organic sharing, this hesitance limits reach because clients choose not to post or tag images they dislike.

Industry data supports the importance of visuals in visibility. A 2025 photography industry roundup from Image Retouching Lab, citing data from Search Engine Journal and other sources, reported that web content with images or video can receive up to 94 percent higher views than text only pages and that 60 percent of online shoppers say high quality photos are the top factor in purchase decisions. The same summary noted that nearly half of marketers rely on images in social media posts because they consistently perform well across platforms. Socialinsider’s 2024 social media benchmark study found that visual first platforms such as TikTok and Instagram generate far more interactions per post than text heavy networks, which reinforces how strongly audience response is tied to images. When people dislike how they appear, they pull back from the very content type that drives attention, and Pixel Perfect loses both immediate and future booking opportunities.
 

Solution

“I Look Bad in All My Pics” offers a short confidence reset designed for skeptical adults, not aspiring models. During the 20 minute Zoom session, Mirage Thrams will demonstrate how to find flattering natural light near windows or just outside doorways, how to adjust body angles to soften lines and where to place hands so they look relaxed instead of posed. The session will walk through posture and breathing cues that reduce facial tension and will show side by side examples so attendees can see how small changes shift the result.

The webinar will run live on Zoom on Tuesday, Oct. 8, at 7 p.m. Pacific. Jordan Block, Pixel Perfect’s owner, will be introduced at the beginning and highlighted again at the end as the photographer available for portrait sessions and event coverage that build on the techniques taught in the webinar.

Conclusion and recommendations


This webinar turns a common barrier into an entry point. By helping adults ages 30 to 39 feel more at ease in front of the camera, Pixel Perfect reinforces its identity as a supportive guide instead of a studio that expects clients to know what to do on their own. To implement the plan, Pixel Perfect should:

  • Build a simple registration page on the studio site.

  • Promote the session through email, Instagram, Facebook and partner businesses that serve this age band.

  • Collect brief pre event and post event surveys to measure shifts in comfort and likelihood of booking a session.

  • Track registrations, attendance and any inquiries or bookings that cite the webinar.
     

If confidence scores and follow up inquiries rise, Pixel Perfect can consider repeating the format quarterly and offering a paid “photo confidence” mini session that bundles education with portraits for this specific age group.

Executive Summary 

From Scroll to Story: How To Take Photos People Actually Remember

Title: From Scroll to Story: How To Take Photos People Actually Remember


Client: Pixel Perfect Photography

Introduction


Pixel Perfect Photography will also host “From Scroll to Story: How To Take Photos People Actually Remember,” a 20 minute live webinar for small business owners, nonprofit leaders and engaged couples ages 28 to 37 in the San Fernando Valley and greater Los Angeles area. The purpose is to help decision makers plan images that function as a simple, coherent story instead of a random stream of unconnected moments.

Problem Statement

Many clients in this age group post often on social media or hire photographers for launches, campaigns and milestone events, yet they do not know how to plan a story for their images. They ask for “candids” or “behind the scenes shots,” then feel disappointed when the final gallery does not reflect the emotional arc of their day or the core of their brand.

This gap matters because photography services remain a growing market. A 2025 industry summary from Image Retouching Lab, citing data from The Business Research Company, reports that the global photography services market was valued at about 55.6 billion dollars in 2023 and is projected to reach about 81.8 billion dollars by 2032. The same summary notes that event, commercial and lifestyle photography continue to see strong demand as brands and nonprofits compete for attention in visual feeds. When clients do not plan a clear beginning, middle and end for their coverage, their images blend into the scroll and Pixel Perfect misses the chance to become a long term visual partner who can architect that story.
 

Solution

“From Scroll to Story” translates Pixel Perfect’s strengths in composition and timing into a method clients can use with both phones and professional sessions. Mirage Thrams will teach a three step framework:

  • Establish the setting, including wide shots that show place and stakes.

  • Capture the key moment, such as a ribbon cutting, first speech or first dance.

  • Close with details that carry emotional weight or brand identity, such as hands, signage, favors or small interactions.

The webinar will use examples from storefront openings, nonprofit galas and intimate weddings to show how wide shots, medium interactions and close up details support one another. Participants will see storyboard layouts and before and after comparisons of improvised sequences and planned ones. Interaction will include short polls and chat prompts that invite attendees to map a simple three frame story for their next event.

The webinar will run live on Zoom on Tuesday, Oct. 22, at 7 p.m. Pacific. Jordan Block will join briefly to explain how Pixel Perfect applies this framework when planning corporate, nonprofit and wedding coverage.
 

Conclusion and recommendations

This webinar positions Pixel Perfect as a thought partner instead of a transaction based vendor for clients ages 28 to 37 who are responsible for events and campaigns. To execute the plan, Pixel Perfect should:

  • Create a registration page with clear copy about who the session is for and what attendees will leave with.

  • Promote the webinar through segmented outreach to past and current clients, networking groups and local business associations.

  • Prepare a one page downloadable story planner that attendees can use for their next launch, gala or ceremony.

  • Track registrations, poll participation, survey responses and any new inquiries that reference storytelling or planning.

If engagement and inquiries increase, the studio can test a recurring small group workshop or a paid brand story planning service that bundles strategy with photography for this age band.

Webinar Proposals

Proposal 1 

I Look Bad in All My Pics: A Live Fix With Pixel Perfect
 

Many adults cringe the second a camera appears, then hate the photos that follow. I Look Bad in All My Pics: A Live Fix With Pixel Perfect is a 20 minute live webinar designed for adults ages 30 to 39 in the San Fernando Valley and greater Los Angeles area who describe themselves as “not photogenic.” The session meets them where they are and shows how a few deliberate choices in light, posture and expression can shift how they appear on camera.
 

The webinar will take place on Tuesday, Oct. 8, at 7 p.m. Pacific, on Zoom. Filmmaker and performer Mirage Thrams will walk participants through simple, repeatable adjustments they can use at family events, in workplace photos or during a studio session. Attendees will see side by side examples that compare harsh versus soft light, flat versus angled poses and tense versus relaxed expressions, then practice one easy pose they can rely on in real life. Pixel Perfect owner and photographer Jordan Block will introduce the studio at the beginning and close the session by explaining how these techniques translate into guided portrait and event sessions.
 

The core audience for this event is working adults who appear in photos for their jobs, children’s milestones and social media, yet avoid the camera or hide at the edges of group shots. Many in this age group have stopped booking professional photos because past experiences left them feeling awkward, over edited or misrepresented. This webinar gives them a low risk way to relearn how to stand, breathe and engage with the camera without pressure.
 

The primary goal of the webinar is to increase comfort and confidence for adults who have written themselves off as “bad in photos,” while positioning Pixel Perfect as the studio that solves that problem. Success metrics include registrations from the target age band, live attendance, short pre and post webinar confidence polls and the number of inquiries or bookings that reference the session. By turning a common source of self consciousness into a specific, fixable skill set, the event reinforces Pixel Perfect’s promise to create images that look like the best version of a client’s real life, not a forced pose they never want to see again.

Proposal 2

From Scroll to Story: How To Take Photos People Actually Remember
 

Endless photos slide by in social feeds every day, but only a few feel like a story worth saving. From Scroll to Story: How To Take Photos People Actually Remember is a 20 minute live webinar for small business owners, nonprofit leaders and engaged couples ages 28 to 37 in the San Fernando Valley and greater Los Angeles area. The session shows how planning a simple beginning, middle and end can turn scattered snapshots into a sequence that carries emotion and meaning.

Scheduled for Tuesday, Oct. 22, at 7 p.m. Pacific on Zoom, the webinar will be led by Mirage Thrams, who will teach a three part framework that works for both phone cameras and professional shoots. Participants will see examples from storefront launches, fundraising galas and intimate weddings that illustrate how wide establishing shots, medium interactions and tight detail images build on one another. During the session, attendees will sketch a quick three frame plan for their next event, then see how Pixel Perfect would translate that plan into a full gallery for websites, social feeds and printed materials. Studio owner Jordan Block will join briefly to explain how the studio collaborates with clients before and during events to capture the story they actually want to tell.

The target audience is decision makers who already invest time or money in photos, yet feel their images do not fully capture the arc of their brand or milestone moments. Many ask for “candids” or “behind the scenes” shots but do not have a structure that links those images together, which leaves their posts feeling interchangeable with everyone else’s content. This webinar offers them a clear, approachable framework that connects what they care about to what appears in the frame.

The primary goal is to position Pixel Perfect as a long term visual partner instead of a one time vendor. Desired outcomes include registrations from the defined age range, active participation in polls and chat prompts, downloads of the story planning worksheet and new inquiries that mention storytelling or strategy. By anchoring the session in real projects and practical planning tools, the webinar supports Pixel Perfect’s move into more corporate, branding and destination work while helping clients create images that hold attention long after the scroll ends.

Fashion Portrait Pose

Webinar Content Outline

I. Introduction (3 minutes)

 

Welcome and opening by host (Mirage)

  • Greet attendees and briefly acknowledge the shared tension: “If you have ever tried to disappear to the side of a group photo, you are in the right place.”

  • State the webinar goal in one sentence: to give adults a few simple tools that make them feel more at ease and more in control when someone raises a camera.

Set expectations

  • Explain the format: 20 minute live Zoom session, practical demos, no need for professional gear.

  • Introduce Pixel Perfect Photography and Jordan Block in one short paragraph as a neighborhood studio that specializes in portraits and events for real clients, not models.

Icebreaker poll (1 minute inside this section)

  • Poll question: “When you see a camera, what is your first instinct?”

    • Options: “Hide in the back,” “Force a smile,” “Pose and hope,” “I love the camera.”

  • Mirage reads one or two responses aloud to normalize the discomfort.

Strategic and research anchor in this section

  • Short framing line: “You are not the only one. National surveys have found that many adults report dissatisfaction with how they look in photos, especially in the age of constant social sharing, so this tension is common, not a personal flaw.”
     

II. Key Talking Points and Transitions (12 minutes)

Segment 1: Why You Hate Your Photos (4 minutes)

Talking points

  • Describe common habits of adults ages 30 to 39 who feel “not photogenic”

    • Stepping to the edge of group photos.

    • Accepting harsh overhead or mixed lighting to avoid “holding things up.”

    • Holding a tight, practiced smile that looks strained on camera.

  • Connect to research:

    • Mention that social media has increased self-comparison and scrutiny of appearance.

    • Explain, in simple terms, how harsh lighting and lens distortion exaggerate features and can intensify that self-critique.

Transition line

  • “If the problem is not that your face is wrong, but that the camera and light are working against you, the next step is to change what you can control in the moment.”
     

Segment 2: Light, Angles, and Relaxed Posture (5 minutes)

Talking points

  • Natural light basics

    • Show how standing near a window or just inside a doorway softens shadows and reduces under-eye darkness.

    • Demonstrate a quick “turn toward the light” move that anyone can do at a party or at home.

  • Angles that help most faces

    • Small turn of the shoulders instead of facing the camera straight on.

    • Gentle chin adjustment so the jawline reads clean instead of compressed.

  • Posture and tension

    • Simple cues such as softening the shoulders, shifting weight slightly, and taking a slow exhale before the shutter.

Live demo

  • Mirage shows “before” stance under overhead light, then “after” stance turned toward window light with adjusted posture.

  • Emphasize that these moves are designed for regular adults in regular clothes, not model poses.

Transition line

  • “Once you know what to do with your body, the next question is what to do with your face and hands, because that is where a lot of the anxiety shows up.”

Segment 3: Hands, Expressions, and Realistic Confidence (3 minutes)

Talking points

  • Hand placement

    • Show two or three default options that look natural, such as light contact with a pocket, resting a hand on a hip without locking the elbow, or holding a prop like a coffee mug.

  • Expression resets

    • Quick “reset” techniques: look away and back, exhale through the mouth, think of one specific friend or inside joke.

  • Normalize realistic expectations

    • Name that the goal is to look like a rested, present version of yourself, not an airbrushed stranger.

Mini practice

  • Invite attendees to try one hand placement and one expression reset while cameras stay off, so there is no pressure.

Transition line

  • “You now have a basic playbook. The final step is to connect this to real situations so you can use it at work events, family gatherings, and professional sessions.”
     

Segment 4: Applying It To Real Life and To Pixel Perfect (2 minutes)

Talking points

  • Walk through one scenario: a work event where a group photo is called.

    • How to move toward better light, pick a stance quickly, and use one expression reset.

  • Briefly explain how Pixel Perfect builds these same principles into portrait and event sessions for adults who do not like cameras.

Jordan’s spotlight

  • Introduce Jordan Block live or on slide.

  • Short statement from Jordan about how the studio collaborates with clients who feel nervous on camera, especially in their thirties when career and family photos stack up.

III. Supporting Visuals and Multimedia

Slides and visuals

  • Before and after photos that show:

    • Overhead light versus window light.

    • Straight-on stance versus slight angle.

    • Tense shoulders versus relaxed posture.

  • Simple diagrams of “good light zone” near a window or doorway.

  • One slide with the key three moves: find the light, adjust the angle, reset the expression.

Camera live view

  • If technically feasible, Mirage uses her camera or webcam to show live adjustments, so attendees see the change in real time.

Research references slide

  • Near the end, show a slide that lists:

    • One or two communication or psychology sources related to self-image and social media.

    • A short nod to social media usage data for adults 30 to 49, to support why this age group appears in so many photos.

IV. Audience Interaction and Follow-Up

Live polls

  • Poll 1 in the introduction, as listed above.

  • Poll 2 near the end: “Which change felt most useful to you today?”

    • Options: light, angles, posture, expression reset.

Chat prompts

  • “Type one word for how you usually feel when someone says ‘Let’s take a picture.’”

  • “Where do you most want these changes to show up: work, social media, family photos, or dating apps?”

Q&A (3 minutes)

  • Attendees submit questions in chat throughout the session.

  • Mirage answers two or three that represent common worries, such as “What if I always blink” or “What if I have to pose quickly in bad light.”

Follow-up resources

  • A short PDF checklist emailed after the webinar that recaps:

    • Find softer light.

    • Turn slightly.

    • Relax shoulders and jaw.

    • Choose one default hand position.

  • Link to Pixel Perfect’s booking page for portrait or mini sessions designed for camera-shy adults ages 30 to 39.

  • Optional suggestion to tag Pixel Perfect when attendees post a photo that uses the new techniques.

Webinar Promotion Plan

Press: 

For Immediate Release

 

Contact:

Mirage Thrams

Public Relations Representative, Just Like A Mirage PR

Ph: (747) 577- 2921
Email: Mirage@JustLikeA MiragePR.com


Pixel Perfect Photography offers Stop Saying “I Look Bad in All My Pictures” Webinar to Help Real People Feel Camera Ready

 

LOS ANGELES, Calif. (Nov. 23, 2025)
Pixel Perfect Photography will host a live online webinar titled “I Look Bad in All My Pics: A Live Fix With Pixel Perfect” on Sunday, Nov. 23, 2025, at 4 p.m. Pacific on Zoom. The twenty minute session is designed for adults who dread being in front of the camera but still need photos for work, family and social life, and it focuses on simple, relatable tools they can use right away with a smartphone or basic camera.

Hosted by public relations strategist and, cinematographer, Hollywood Director and moderator Mirage Thrams of Just Like A Mirage PR, the webinar explains in clear language why many people dislike how they look in photos and shows how small technical shifts can help. Thrams will demonstrate one forgiving lighting setup, a simple pose that works in most situations and several ways to soften expression so portraits feel natural instead of stiff, so everyday portraits feel less stressful and more intentional.“Most of our clients walk in convinced they are not photogenic,” said Pixel Perfect owner and photographer Jordan Block. “What they really need is a quick, honest explanation of what the camera is seeing. Once people understand how light and position affect their features, they stop blaming themselves and start using simple tools that help them feel seen.”The live session will include side by side comparisons of everyday snapshots and more flattering portraits, a short walk through of the repeatable stance and a brief question and answer segment where attendees can ask about common concerns such as glasses glare, double chins or group photo placement. The webinar is part of Pixel Perfect’s effort to make portrait experiences less intimidating and to reach new clients who may have avoided professional photography in the past.The webinar is free with registration. To sign up for “I Look Bad in All My Pics: A Live Fix With Pixel Perfect,” visitors can go to the Events page on the Pixel Perfect Photography website[https://mirage590.wixsite.com/pixel-perfect-los-an]  or click here and complete the online RSVP form. A Zoom link will be emailed to confirmed participants before the session. Pixel Perfect Photography is a Los Angeles based studio that specializes in portrait, event and commercial photography.


About Pixel Perfect Phography :
Founded by photographer Jordan Block, the studio is known for its artistic, personalized approach and for helping clients feel comfortable and seen in front of the camera. Just Like A Mirage PR provides strategic communications support for the webinar series.

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For Immediate Release

 

 

Contact:

Mirage Thrams

Public Relations Representative, Just Like A Mirage PR

Ph: (747) 577- 2921
Email: Mirage@JustLikeA MiragePR.com


Pixel Perfect launches story driven photo webinar for small businesses, nonprofits and couples

LOS ANGELES, Calif. (Nov. 30, 2025)
Pixel Perfect Photography will present “From Scroll to Story: How To Take Photos People Actually Remember” on Sunday, Nov. 30, 2025, at 4 p.m. Pacific on Zoom. The twenty minute webinar is tailored for small business owners, nonprofit leaders and couples who want their photos to feel like a clear story instead of a random mix of images scattered across a feed.

Moderated by public relations strategist Mirage Thrams of Just Like A Mirage PR, the session introduces a simple three part structure to plan images around a beginning, middle and end. Whether attendees are working with a phone or a professional photographer, the webinar shows how to turn a launch, fundraiser or milestone event into a sequence of photos that works across websites, social platforms and print materials.

“In every gallery there are a few frames that carry the whole story,” Block said. “When clients think about the moments that matter before the camera comes out, they get images that work harder for them. This webinar gives people an easy structure to plan those moments so they are not guessing once the day starts.”

During the live session, Thrams will compare unplanned photos with a curated sequence from a single event, explain the three part structure in straightforward terms and demonstrate how to turn it into a one page shot plan. The webinar will close with brief case style examples and a short question and answer segment focused on real scenarios such as storefront openings, charity events and intimate celebrations. The program supports Pixel Perfect’s goal of acting as a creative partner to its clients by helping them think about narrative and visual strategy before they step in front of the lens.
The webinar is free with registration. “From Scroll to Story: How To Take Photos People Actually Remember” will take place Sunday, Nov. 30, 2025, at 4 p.m. Pacific on Zoom. To register, visitors can go to the Events page on the Pixel Perfect Photography website at [https://mirage590.wixsite.com/pixel-perfect-los-an]  or click here and complete the online RSVP form. Confirmed participants will receive a Zoom link and preparation tips by email.

About Pixel Perfect Phography :
Founded by photographer Jordan Block, the studio is known for its artistic, personalized approach and for helping clients feel comfortable and seen in front of the camera. Just Like A Mirage PR provides strategic communications support for the webinar series.

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Targeted Promotional Channels: 

Instagram

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Instagram feed, Stories, and Reels
​​Why Instagram? 
 
Pixel Perfect Photography’s core audience already lives on Instagram. It is a visual platform where people look for portrait inspiration, behind the scenes content, and photographer recommendations. Teens, young adults, couples, and small business owners who feel insecure on camera are used to saving posts for “pose ideas” and mood boards, which aligns directly with the webinar topic. 

Content type 
Just Like A Mirage PR will use: 

Feed posts with before and after images that show simple fixes in posing and light. 

Stories with countdown stickers, quick polls about “biggest photo insecurities,” and direct swipe or link-to-bio registration. 

Short Reels that tease one tiny tip from the webinar, such as “What Tyra Banks didn’t tell you about smising?” ending with an invite to join the live session. 

Timeline use 

Three weeks out: First feed announcement with a strong visual, webinar title, and save-the-date. 

Two weeks out: Reel showing a live style fix with “Register through the link in bio.” 

One week out: Story sequence with poll (“Do you hate how you look in photos?”) and reminder sticker. 

Day before and day of: Final Stories with countdown and direct registration link, plus one last feed reminder focused on urgency and limited spots. 

Email

Screenshot 2025-11-24 at 2.04.04 AM.png

Email newsletter and client list

 

​​Why Email?  

Email reaches people who have already trusted Pixel Perfect Photography with previous sessions or inquiries. Many of them have said out loud, “I never like photos of myself,” which means they are primed for a solution driven webinar. Email also cuts through algorithms and allows for a clear, professional invitation with all the details in one place. 

Content type 
Just Like A Mirage PR will use: 

 

A primary email invitation that frames the webinar as a way to finally feel comfortable in front of the camera. 

A shorter reminder email the week of the webinar with a direct registration button. 

A day of email with the Zoom link and a prompt to bring one or two photos they dislike for live analysis. 

Timeline use 

Two and a half to three weeks out: Main invite to the full list with subject lines that speak to the pain point, such as “Hate how you look in photos? Let’s fix that live.” 

Five to seven days out: Reminder email featuring a client testimonial about feeling more confident in photos, plus a note that spots are limited. 

Morning of the webinar: Logistics email with Zoom link, time in both PT and ET, and a quick checklist so people feel prepared. 

Facebook

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Facebook

​​Why Facebook?

 
Facebook remains strong for local reach, especially for parents, professionals, and community minded adults who book family, milestone, or branding sessions. Many are members of neighborhood groups, small business groups, and parent networks where trust is built through recommendations and repeat visibility.

Content type 
Just Like A Mirage PR will use: 

Facebook event listing with date, time, Zoom information, and registration link. 

A pinned post on the Pixel Perfect page with a compelling graphic and short description. 

Posts tailored for two types of groups: one aimed at small business owners who need better headshots, and one aimed at parents who want to feel better in family photos. 

Timeline use 

Two and a half to three weeks out: Main invite to the full list with subject lines that speak to the pain point, such as “Hate how you look in photos? Let’s fix that live.” 

Five to seven days out: Reminder email featuring a client testimonial about feeling more confident in photos, plus a note that spots are limited. 

Morning of the webinar: Logistics email with Zoom link, time in both PT and ET, and a quick checklist so people feel prepared. 

Website

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Pixel Perfect Photography website and booking touchpoints 

 

​​Why The Client Website and booking Portals?  


The website is the brand’s home base. Anyone researching Pixel Perfect or considering a session will see an Events or “Learn” section as a sign of authority. Featuring the webinar on the site reinforces that Pixel Perfect is not just taking photos but teaching clients how to feel better in front of the lens.

Content type 
Just Like A Mirage PR will use: 

 

A banner or hero section on the home page linking to the Events page. 
 

A dedicated webinar section on the Events page with the press release, registration link, and a clear description of who the session is for. 
 

A small promo line added to contact and booking confirmation emails, inviting people who are “camera shy” to join the upcoming webinar. 

Timeline use 

Three weeks out: Add the webinar hero banner and full event details to the Events page. 
 

Through the campaign: Keep the banner live, and include a short promo line in all automated responses. 
 

After the webinar: Swap the copy to “Webinar replay” or “Join the next session” once you have a recording or new date. 

Example (Mock) Social Media Posts

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Join Pixel Perfect Photography and host Mirage Thrams for a live Zoom webinar, Stop Saying “I Look Bad in All My Pictures,” on Thursday, Jan. 15 at 7 p.m. Pacific.
In one hour, you will learn simple ways to stand, look, and breathe that make your next photo feel more like you.

Save your spot at www.pixelperfectphoto.com/events.

#PixelPerfectPhotography #CameraConfidence #Headshots #PortraitPhotography #LosAngeles

Text Reads: 

Join Pixel Perfect Photography and host Mirage Thrams for a live Zoom webinar, Stop Saying “I Look Bad in All My Pictures,” on Thursday, Jan. 15 at 7 p.m. Pacific.
In one hour, you will learn simple ways to stand, look, and breathe that make your next photo feel more like you.

Save your spot at www.pixelperfectphoto.com/events.

#PixelPerfectPhotography #CameraConfidence #Headshots #PortraitPhotography #LosAngeles

Text Reads: 

If you avoid group photos or untag yourself from every candid, this one is for you.

Pixel Perfect Photography is hosting a live Zoom webinar called Stop Saying “I Look Bad in All My Pictures” on Thursday, Jan. 15 at 7 p.m. Pacific.
Host Mirage Thrams will walk through real world examples that show how small changes in light, angle, and posture can change how you see yourself on camera.

Seats are limited so we can keep the session interactive. Register now at www.pixelperfectphoto.com/events.

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Text Reads:

Point of view: you finally stop saying “I look bad in every photo.”

In our live webinar, Stop Saying “I Look Bad in All My Pictures,” we break down quick fixes you can use with any camera you already own.
Live on Zoom, Thursday, Jan. 15, 7 p.m. Pacific.

Save your spot through the link in bio.

#PhotogenicOrNot #PhotoTips #ConfidenceOnCamera #PixelPerfect

Live Events

Event Concept
Brief

Live Event
Proposal

Media & Promotions Strategy

Event Concept Brief

She Is Beautiful: A Night To Stand In The Picture is a live, in-person event at The Aster in Los Angeles on Nov. 20, 2025, at 7 p.m. The theme is 1940s Hollywood glam for single mothers who rarely feel camera ready. Guests arrive on a Polaroid “red carpet” where they are greeted, photographed and handed instant prints as keepsakes. Inside, the room is styled with black and white portraits on the tables and small clusters of photographers circulating so being photographed feels like part of the experience rather than an interruption.

The purpose of She Is Beautiful is to help single mothers see themselves with more generosity while strengthening both She Is Hope LA and Pixel Perfect Photography as brands that center dignity and real life. Strategically, the event is designed to raise awareness of She Is Hope LA among single mothers in Los Angeles, position Pixel Perfect as the studio that guides non models into images they are willing to share, and generate qualified leads for future portrait sessions and She Is Hope campaigns. Success looks like a full room, visible shifts in how guests talk about being in photos, and new connections that turn into sessions, volunteers or donors.

The core audience is single mothers ages 30 to 39 in Los Angeles County who balance work, caregiving and, in many cases, school or job training. Many document their children and work on their phones but avoid being in the frame themselves. The event plans for about 60 to 80 attendees, drawn from She Is Hope LA networks, partner organizations and Pixel Perfect clients. Accessibility needs shape decisions about The Aster’s event space, including elevator access, nearby parking and transit, clear signage, a check in area that feels welcoming, and seating options for guests who prefer to watch rather than stand under cameras all night.

She Is Beautiful functions as a hybrid workshop and live portrait experience. After a brief welcome from She Is Hope LA, Mirage Thrams leads a short, practical session on how light, angles and posture work on real bodies in real clothes, using the 1940s glam setting as a visual example rather than a costume party. Pixel Perfect photographers then rotate through small shooting zones, using what was just taught to create portraits and candid moments. Guests circulate between conversation, demos and mini portraits, supported by staff and volunteers who keep the mood grounded, celebratory and unhurried.

For the client, this event supports long term public relations and marketing goals by creating a living case study of what “camera confidence” looks like in community. Pixel Perfect gains images, testimonials and relationships that reinforce its identity as a supportive guide for nervous clients. She Is Hope LA gains new stories and visuals that honor single mothers, deepen trust and supply future content for fundraising and advocacy. Together, they can point to this night as proof that when you design an event around how people feel in front of the lens, you also strengthen how they feel about the brands behind it.

Logistics And Budget Plan

Venue Details and Rental Needs

Venue









PHOTO CREDIT- THE ASTER

Proposed venue: The Aster Hollywood, a members club and hotel at Hollywood and Vine in Los Angeles. The event will use one indoor lounge space with access to an adjacent terrace so the program is fully functional indoors, with optional outdoor mingling if weather allows.

 

Event concept and fit
The event, “She Is Beautiful: A Night at The Aster,” is a 1940s Hollywood glam portrait evening for single mothers connected to She Is Hope LA and their supporters. The Aster’s existing interiors, which include warm lighting, layered seating and cinematic views of Hollywood, match the visual theme without requiring heavy decor rentals. The space supports:

  • A red carpet arrival at the entry for arrivals and step and repeat portraits

  • Cocktail style seating clustered around small tables topped with black and white photos

  • At least two dedicated photography zones for guided portraits and Polaroid style candids

Indoor / outdoor requirements
The program is planned as an indoor event so it is not vulnerable to weather. The terrace is treated as a bonus mingling space. All essential program elements, including photo stations, speeches and catering, will be set indoors.

Rental costs and inclusions
Because rates can shift by date and headcount, the budget uses working estimates based on boutique Hollywood venues of similar size, which must be confirmed directly with The Aster’s events team.

Working assumptions for planning:

  • Room rental for a Thursday evening private event: approximately 3,000 dollars for a four hour block, including basic furniture, existing lighting and standard staffing for the bar

  • Food and beverage minimum: approximately 7,000 dollars for passed appetizers and a hosted nonalcoholic bar with a limited wine and beer selection

  • Included items: existing lounge furniture, standard glassware, flatware and bar staff, with access to in house AV for background music and a small microphone setup for short remarks

Additional rentals:

  • One step and repeat backdrop and stand for the red carpet arrival

  • Extra cocktail tables and linens if guest count edges higher

  • A small portable light kit for the main portrait station

Suitability for event size and style
Target headcount: 60 guests, including She Is Hope LA supporters, donors and highlighted single mothers. The lounge capacity supports this number comfortably for a cocktail style event, while leaving room for photo stations, a small glam bar and clear pathways. The atmosphere is aligned with the Old Hollywood theme, which keeps decor costs lower and supports the promise of a “glam night out” for single moms who rarely receive that level of focus.

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Timeline of Key Milestones

Planning window assumes a six month lead time for a November 20, 2025 event at 7 p.m.

Six months out

  • Confirm event concept and goals with She Is Hope LA leadership

  • Submit initial inquiry to The Aster and request a site tour

  • Place a soft hold on the preferred room and date

Five months out

  • Finalize contract and deposit with The Aster

  • Confirm estimated guest count range 

  • Identify lead photographer, additional shooters and glam team

Four months out

  • Lock in photographer contracts and hair and makeup partners

  • Build a preliminary run of show and room layout

  • Begin sponsorship outreach for in kind beauty services or portrait printing

Three months out

  • Confirm menu with The Aster catering

  • Finalize red carpet backdrop design and any printed signage

  • Coordinate child care options if She Is Hope LA decides to offer that support off site

Two months out

  • Launch invitations and registration system

  • Confirm AV needs with The Aster (microphone, playlist, lighting dim levels)

  • Schedule a walkthrough with the venue and key vendors

One month out

  • Finalize guest list and seating clusters

  • Confirm decor details, framed black and white images and Polaroid station supplies

  • Reconfirm arrival and load in times with all vendors

Event week

  • Send final headcount and menu guarantees to The Aster

  • Re-send logistics memo to vendors and volunteers with parking, load in location and contact numbers

  • Prepare printed run of show, shot lists and check in lists

Event day

  • Vendor load in begins two hours before doors

  • Sound, light and photography tested one hour before doors

  • Doors at 7 p.m., short welcome remarks around 7:30 p.m., portraits and mingling until approximately 9:30 p.m., closing thank you at 9:45 p.m., and breakdown by 10:30 p.m.

Vendors and Staffing Needs

Venue and catering (The Aster)

  • Provides room, standard furniture, house linens, basic AV and catering

  • Staffing includes venue manager on duty, bartenders and service staff

Photography team

  • Lead photographer to direct the overall visual flow and red carpet portraits

  • Second shooter to cover candid interactions and table side black and white images

  • Assistant to manage Polaroid style instant prints and organize guests at the portrait station

Estimated cost for photography team, including editing and delivery of a curated digital gallery and select prints: working range 3,000 to 4,000 dollars.

Hair and makeup glam bar

  • Two to three artists providing quick touch ups and soft glam for attendees

  • Services focused on simple dry styling, lipstick refresh, light contour and lashes

Estimated cost: 1,500 to 2,000 dollars, depending on hours and number of artists, with the goal of negotiating partial in kind support in exchange for recognition.

Music and sound

  • One DJ or curated playlist running through The Aster’s sound system

  • Brief microphone use for welcome remarks and story segments

Estimated DJ honorarium: 800 to 1,200 dollars, if a live DJ is used.

Event staffing

  • She Is Hope LA volunteers for guest check in, name tags and guest flow

  • One designated event lead to manage timeline and vendor coordination on site

Volunteer roles will be filled by trained She Is Hope LA supporters so paid staffing outside of the event lead can stay minimal.

Other vendors

  • Step and repeat printing and rental

  • On site printing or same week delivery for selected portraits

Estimated combined cost: 1,000 to 1,500 dollars.

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Estimated Budget 

All numbers below are planning estimates from The Aster as of 2025 confirm with each vendor before final approval.
 

  • Venue room rental: $3,000

  • Food and beverage minimum: $7,000

  • Photography team: $3,500

  • Hair and makeup glam bar: $1,800

  • DJ or curated music support: $1,000

  • Step and repeat and signage: $1,200

  • Printing for selected portraits and Polaroid supplies: $800

  • Event lead stipend: $750

  • Miscellaneous supplies and decor (frames, candles, table items): $950

Estimated subtotal: $20,000

Contingency fund (10 percent): $2,000

Total estimated event budget: $22,000 dollars
 

This structure gives She Is Hope LA a clear ceiling for sponsorship asks and fundraising targets, with the understanding that in kind donations and discounts will be used to bring actual cash outlay below the working total.

Accessibility & Risk Management 

Accessibility

  • The Aster is a modern facility with elevator access to upper floors, which supports guests who use mobility aids

  • Restrooms on the event floor are expected to include accessible stalls; confirmation will occur during the site visit

  • Room layout will maintain clear, wide paths around seating and through photo areas so guests with mobility needs can move comfortably

  • All program remarks will be delivered on microphone, with speakers facing the audience for better lip reading; if budget allows, live captioning through a tablet based service will be added

Risk management and safety

  • Emergency exits and stairwells will be identified at the walkthrough and marked on the layout for staff and volunteers

  • The event lead will carry venue emergency contacts and will coordinate with The Aster’s staff on fire, earthquake and medical response procedures

  • A basic first aid kit will be available at check in, and She Is Hope LA will identify any staff certified in CPR who may be present

  • Alcohol service will follow The Aster’s policies, with a focus on a signature nonalcoholic mocktail and limited bar selections to reduce risk

  • Because the event is indoors, weather risk is low; any terrace use is treated as optional and will not disrupt the program if conditions change

Site Layout and Room Arrangement

Room zones

The space will be divided into clear functional zones so guests always know where to go.

  • Entry and check in: Near the main door, with a small table for registration, name tags and donor materials

  • Red carpet and step and repeat: Directly beyond check in, allowing each guest a “grand arrival” photo moment

  • Main portrait station: In the brightest area of the lounge, with controlled continuous lighting and a neutral backdrop that fits the 1940s glam mood

  • Polaroid and candid corner: A smaller station with a couch or club chairs where guests can take instant black and white style photos and pin them to a display board

  • Seating clusters: Cocktail tables and low seating arranged so moms and supporters can sit comfortably while still in view of the photo action

  • Glam bar: A side wall or corner where hair and makeup artists can work without blocking traffic, with mirrors and stools set up in a straight line

Audience flow

Guests will move in a loose loop: check in, red carpet, glam bar if desired, then into the main lounge for food, drink and portraits. Volunteers will help guide guests from one station to another so no one feels unsure where to stand or how to participate.

Back of house needs

  • One small staging area for vendors to store cases, extra supplies and staff belongings, out of sight of guests

  • Clearly marked load in path and elevator for photography gear and glam kits to prevent congestion in public areas

This layout supports the emotional goal of the night: single mothers moving easily through a space that feels glamorous but not intimidating, with enough structure that they are gently guided into portraits instead of left to figure it out on their own.

Media And Promotion Strategy

Media & Promotion Plan

She Is Beautiful: A Photo Confidence Night for Single Moms
A free in person event for single mothers ages 30 to 39 in Los Angeles who want to feel calmer and more themselves in photos.

Date: Thursday, Nov. 20, 2025
Time: 7 to 8:30 p.m.
Location: The Aster, Hollywood, Los Angeles
Host: She Is Hope LA, in collaboration with Pixel Perfect Photography


 




Primary audience: Single mothers ages 30 to 39 in Los Angeles County
Secondary audience: Donors, community partners, and volunteers who support single-parent families

1. Pre-event promotion strategy (PESO)

Goal: Fill the room with 40 to 60 single moms ages 30 to 39, plus key donors and partners, and position She Is Hope LA as a year-round support hub for single parents.

Paid media
 

Channels and tactics

  • Instagram and Facebook boosted posts

    • Geo-target women ages 30 to 39 in Los Angeles County who follow parenting, self-care, mental health, and local events.

    • Budget: Two short flights at 25 dollars per day for seven days each, starting four weeks out and again two weeks out.

  • Event listing ads on Eventbrite

    • Promote the Eventbrite registration page in the “Los Angeles self-care” and “Los Angeles parenting” categories.

  • Local parenting newsletter sponsorship

    • One sponsored placement in a Los Angeles based parenting email newsletter that reaches moms in the Valley and central Los Angeles.

Rationale for this audience
Single mothers often rely on social media, email newsletters and mobile friendly event platforms to find flexible, local support that fits their schedules. Evening self-care events are more likely to reach them than daytime programs tied to traditional family structures.

Earned media

 

Tactics

  • Press release and media advisory

    • Distribute a short, AP-style press release and one page advisory to local outlets two to three weeks before the event.

  • Media pitches and interview offers

    • Offer Mirage Thrams and a She Is Hope LA leader as spokespeople on single moms, body image, and community support.

  • Calendar listings

    • Submit to community and lifestyle calendars such as LAist, LA Parent and local broadcast event listings.

Rationale
Recent coverage on maternal mental health and stress relief shows that support for mothers is framed as a public health priority rather than as a private problem, which aligns with She Is Hope LA’s mission.

Shared media
 

Channels

  • Instagram and Facebook

    • Organic posts from She Is Hope LA and Pixel Perfect LA, plus stories that share behind the scenes prep.

    • Encourage partner reposts from She Is Hope Realty, collaborating nonprofits and local mom influencers.

  • TikTok or Instagram Reels

    • Short vertical clips of Mirage giving quick on camera tips to model the event content.

  • Community groups

    • Posts in local Facebook mom groups, Nextdoor for the Hollywood and Valley neighborhoods, and private WhatsApp or text threads where leaders share event info.

Owned media
 

Channels

  • She Is Hope LA website

    • Dedicated event page under Events with clear registration button, short copy and key details.

  • Email newsletter

    • Three touchpoints: save the date at six weeks, full invite at four weeks, reminder at one week.

  • Blog or news post

    • Short article on why photo confidence matters for single moms and how it affects the messages their children hear at home. A Girl Scouts survey reported that more than one third of girls ages 8 to 10 already wish they could change how they look and many say they hear negative body talk from adult women in their lives, which underscores the stakes for mothers.

2. Messaging plan

 

Working event tagline and hashtag

  • Tagline:
    She Is Beautiful: See Yourself In The Light

  • Hashtag:
    #SheIsBeautifulLA

Both emphasize visibility, dignity and local community.
 

Sample email invitation


 

Subject line options

  • She Is Beautiful: A free photo confidence night for single moms

  • Single moms, this night is for you

Body copy

Dear [First name],

If you flinch every time someone reaches for a camera, you are not alone. Many single moms carry years of criticism, comparison and exhaustion into every photo.

On Thursday, Nov. 20 at 7 p.m., She Is Hope LA is hosting She Is Beautiful, a free live event at The Aster in Hollywood created just for single mothers. Filmmaker and comedian Mirage Thrams and photographer Jordan Block of Pixel Perfect Photography will walk you through simple, real world ways to feel more comfortable in front of the camera, without filters or perfection pressure.

You will learn how to find kind light in everyday spaces, how to stand and sit so your body feels supported, and how to soften that tight “camera smile” that never looks like you. You will also hear from other single moms who are learning to see themselves with the same compassion they offer their kids.

Light refreshments will be served, and childcare stipends will be available on request.

Event details
Date: Thursday, Nov. 20, 2025
Time: 7 to 8:30 p.m.
Location: The Aster, Hollywood, Los Angeles
Cost: Free for single mothers, RSVP required

Reserve your spot here: [Registration link]

We would love to see you in the room and in the picture.

With care,
She Is Hope LA

Sample social media posts
 

​​

Instagram / Facebook post 1 (announcement)
 

If you avoid the camera, crop yourself out of photos or hate every picture you see, this night is for you.

On Thurs., Nov. 20 at 7 p.m., She Is Hope LA is hosting She Is Beautiful at The Aster in Hollywood. Filmmaker and comedian Mirage Thrams and Pixel Perfect photographer Jordan Block will share simple ways single moms can feel calmer and more like themselves in photos.

Free event. Single moms ages 30 to 39 in Los Angeles, we saved you a seat.

RSVP: https://mirage590.wixsite.com/pixel-perfect-los-an/events
 

#SheIsBeautifulLA #SheIsHopeLA
 

Instagram Stories sequence
 

  1. Slide 1: Text over a soft portrait of a mom and child.

    • Text: “Single moms, when was the last time you liked a photo of yourself?”

  2. Slide 2: Short clip of Mirage saying: “We are going to fix the ‘I hate my photos’ problem together.”

  3. Slide 3: Event details graphic with date, time, venue and CTA sticker: “Reserve your spot.”

Instagram / Facebook post 2 (one week out)

“I look tired.”
“I hate my smile.”
“Just take it of the kids.”

Single moms say these lines out loud every day. Your kids hear them. According to national research, girls start worrying about their appearance in elementary school and often repeat the body talk they hear from adults.

She Is Beautiful is a free night for single moms to practice new stories in front of the camera. Join us Thurs., Nov. 20 at 7 p.m. at The Aster in Hollywood.

RSVP: https://mirage590.wixsite.com/pixel-perfect-los-an/events

#SheIsBeautifulLA

3. Media outreach plan
 

Press release headline and lead

 

Headline
Single moms invited to “She Is Beautiful” photo confidence night at The Aster

Lead paragraph

LOS ANGELES, Calif. She Is Hope LA will host “She Is Beautiful,” a free live event for single mothers on Thursday, Nov. 20, 2025, at 7 p.m. at The Aster in Hollywood. The program will feature filmmaker and comedian Mirage Thrams and photographer Jordan Block of Pixel Perfect Photography, who will share practical ways single moms can feel more at ease in front of the camera and begin to change the body image messages their children see and hear.

The full release would include quotes from a She Is Hope LA leader, Mirage Thrams and a participant from a prior She Is Hope LA program, plus a short boilerplate on the nonprofit.

Target outlets and blogs
 

  • LAist community and culture desk

  • LA Parent magazine and online events calendar

  • Spectrum News 1 SoCal community segment or “In Focus SoCal”

These outlets regularly cover local events that center families, community wellness and underrepresented voices.

Pitch angle


 

  • News value:

    • A local nonprofit centering single mothers in a city where they often work multiple jobs and carry heavy financial and emotional load.

    • A live event that addresses body image and visibility, which are core parts of mental health and family culture.

    • Visual, camera friendly content with clear characters and moments: single moms in a stylish Hollywood space practicing new confidence on camera.

  • Sample pitch hook:

    • “In a city obsessed with perfect images, a local nonprofit is inviting single moms to step into the frame and see themselves with kinder eyes. ‘She Is Beautiful’ is part photo workshop, part group exhale for women who are usually behind the camera or out of the picture entirely.”

4. Community partnerships & influencers
 

 


 Community partners

 

  • She Is Hope Realty and She Is Hope LA retail training programs

    • Cross promote the event to current clients, alumni and volunteers.

    • Offer a small in person interest list at their locations with QR codes to register.

  • Local parenting or women’s organizations

    • Example: a Los Angeles based women’s center or single parent support group that already serves the same age range.

    • They can share the event in newsletters, support groups and closed social communities, reaching single moms who may not yet know She Is Hope LA.

Influencer or micro influencer tie-in


  • Local mom content creators in Los Angeles

    • Identify one or two creators with 10,000 to 50,000 followers whose content focuses on honest parenting, mental health and body image.

    • Offer them a hosted ticket, a behind the scenes look, and a chance to share a short reflection from the event.

Collaboration approach

  • Send a short creator brief that explains She Is Hope LA, the event goals and suggested content ideas.

  • Let influencers speak in their own voice, focusing on why the topic matters to them and how local single moms can attend.

5. Event registration & follow up strategy
 

 

 

Registration


 

  • Platform: Eventbrite page embedded on the She Is Hope LA Events section.

  • Form fields: Name, email, zip code, number of children, childcare stipend interest, accessibility needs, and how they heard about the event.

  • Capacity management: Cap at 60 RSVPs with waitlist and clear note that space is limited.

Communication flow


 

  • Upon registration

    • Automatic confirmation email with calendar file attached, parking and transit directions, and childcare stipend note.

  • Reminder schedule

    • Two weeks before: Reminder with a short “what to expect” note and a quote from Mirage or a She Is Hope participant.

    • Three days before: Practical reminder with weather note, dress comfort suggestions and parking details.

    • Day of, at noon: Final reminder with a short video clip from Mirage welcoming attendees.

Post-event follow up


 

  • Thank you email within 24 hours

    • Include a short survey, one or two event photos with consent, and links to She Is Hope LA programs.

  • Survey focus

    • Comfort in front of the camera before and after the event.

    • Interest in future programs, mentorship or support groups.

    • Whether they would recommend a similar event to a friend.

  • Ongoing engagement

    • Invite attendees to join the She Is Hope LA email list.

    • Offer a future small group “photo confidence” workshop or mini shoot day at a discounted rate for participants.

6. Metrics for success


 

To evaluate the plan and report back to stakeholders, track both numbers and narrative.

Quantitative KPIs

  • Number of registrations vs. capacity

  • Show rate (attendees vs. RSVPs)

  • Percentage of single mothers ages 30 to 39, measured through registration data

  • Social media metrics for event posts

    • Reach, saves, shares, comments and link clicks

  • Paid campaign performance

    • Cost per click, click through rate and event response rate on ads

  • Email metrics

    • Open rates and click through rates for save the date, invitation and reminders

  • Media metrics

    • Number of calendar listings, earned stories or broadcast mentions

  • Post-event outcomes

    • Number of survey responses

    • Percentage reporting increased comfort with photos

    • Number of new program sign ups, volunteers or donors within 60 days

Qualitative KPIs

  • Open ended survey responses about how attendees felt before and after the event

  • Quotes that show shifts in self perception or body image language

  • Feedback from partners and influencers on how the event fits She Is Hope LA’s brand and community needs

These metrics will inform whether She Is Beautiful should continue as an annual flagship event, a smaller series in community spaces, or a hybrid model with in person and online follow ups.

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